(EN)

I design brands and bring them to life across physical spaces, products, and real-world operations.

With experience across agency, in-house, and freelance environments, I have worked on brand projects of varying scales across F&B, hospitality, retail, and MICE. My work spans new brand identities, brand refreshes and extensions, packaging, signage, environmental graphics, exhibitions, and event design.

I place particular importance on how design is implemented beyond the screen. My role often extends into structural packaging, production specifications, vendor and contractor coordination, sampling, production supervision, on-site installation, and final delivery—helping bridge the gap between design intent and real-world execution.

I have also served as a jury member for MICE and exhibition projects, further developing a broader perspective on how brands, spaces, and visitor experiences come together.

Rather than creating visually polished outcomes alone, I aim to build brand systems that can be consistently used and experienced across products, spaces, and day-to-day operations.