(EN)

A project extending the imagery Cheongsudang had already built — hanok architecture, bamboo, water and nature — into a new service area: a premium spa.

Keeping Cheongsudang's existing identity centred on natural elements such as bamboo groves, ponds and running water, the visual language was extended so that the atmosphere would read as rest and therapy rather than as a café.

Brand applications and signage were designed, and communication with the makers and the production process were handled directly, so that Cheongsudang's existing image would be preserved while the spa could still be recognised as an independent premium brand.